Our Brand

Recently we have worked hard to distill what is our brand as a congregation. This was inspired because we are redoing our website, however, it is more akin to a re-articulation of Foothills (and UUs) identity in Northern Colorado, it attempts to capture who we are, how we see the world, and what we offer it. It’s a good place to start to get situated in the church as a whole.

  1. Beginning Where We Are: Unitarian Universalism for the 21st Century A descriptive overview with a few core aspects of our brand
  2. Foothills Brand Story We utilized the book: Building A Story Brand by Donald Miller as a framework for our branding identity. At the link above is our brand story. The format may seem strange, below is link to the first few chapters to give you an overview.
  3. Discovery Brief The discovery brief that we sent to the design firm we hired. It is a mammoth document that contains a historical overview of the church, Foothills key values, and style articulation, aspects of our vision for the church, etc.
Updated on September 12, 2018

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